Do you currently sell your products wholesale to Amazon through Vendor Central or Vendor Express?
The disadvantages of selling through Amazon Vendor are:
Inconvenient payment terms.
Pricing is impossible to control, causing rifts with other retail partners who have less buying power.
Units are sold at wholesale prices rather than retail.
Brand owners are billed for advertising costs where there is less control to mould campaigns to suit goals.
Reconciliation of payments is difficult as fees and marketing costs are bundled into one remittance.
Making changes to how your products are presented or positioned becomes difficult, as the brand has less control over changes to listings.
We’ve tried selling our own brands on Amazon using this method and found that it’s not only more profitable but more controllable in almost every aspect to sell directly to the consumer on Amazon’s marketplace, if done properly.
Our years of experience of trialling strategies and concepts with our own brands have given us the opportunity to offer the below advantages to your brand, with the same time invested from you as it would be selling wholesale to Amazon.
Receive retail level proceeds for your products rather than wholesale for the same or more amount of units sold.
This increase in profit margin can be reinvested into cheaper, more customisable advertising which reflect your goals or to be used how you see fit.
Sales proceeds can be in your bank account 17-19 days after the sale, improving cash flow.
The flexibility to customise how your brand is presented and positioned.
Simple fulfillment solutions through Fulfilled by Amazon (FBA). Stock is sent to Amazon’s warehouse and whenever an order is made, they take care of fulfillment.
A client relations department that is available to explain anything you may want to know in plain English.
We will improve your listings, titles and create Enhanced Brand Content. The latter are infographics that help your brand convert better and improve the overall customer experience.
Implement review strategies.
Create and manage PPC Advertising campaigns.
SEO – keyword research and optimisation, title reflection & monthly API reporting mechanisms.
Expand with ease to new markets and establish a global presence with all our normal services as well as translations & VAT registry (where applicable and through our partners).